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Influencer marketing tips

Social growth for brands and agencies. How to grow on Instagram and TikTok, lift engagement, use UGC and work with creators. Answers from marketers and the KALO IQ team.

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41votes

How to go viral on TikTok as a brand

Every now and then a brand blows up on TikTok. How do we actually engineer that?

TikTokViralBrand growth
RKRachel Kim · DTC founder4 answers2,960 views
40votes

How to grow a brand on Instagram

We post consistently but our brand account barely grows. What actually grows a brand on Instagram now?

InstagramBrand growthStrategy
RKRachel Kim · DTC founder4 answers3,120 views
38votes

How to use UGC on brand social media

We want to use creator UGC on our brand channels. How do we do it right, including rights?

UGCStrategyBrand growth
RKRachel Kim · DTC founder4 answers2,840 views
37votes

How to grow a brand on TikTok

TikTok feels random for brands. How do we actually grow a brand account there?

TikTokBrand growthStrategy
JWJen Walsh · Brand marketer4 answers2,880 views
36votes

How to increase engagement on brand social media

Our reach is okay but engagement is low. How do we get more comments, saves and shares on brand posts?

EngagementStrategyBrand growth
JWJen Walsh · Brand marketer4 answers2,760 views
34votes

Instagram Reels vs TikTok for brands

Should our brand focus on Instagram Reels or TikTok? We cannot do both well yet.

PlatformsStrategyReels
CMCarlos Mendez · Ecommerce brand4 answers2,520 views
33votes

Best time to post on Instagram for businesses

Is there a best time for a business to post on Instagram or is that a myth?

InstagramTimingStrategy
NPNina Park · Social media lead4 answers2,480 views
30votes

Best time to post on TikTok for brands

When should a brand post on TikTok to get the most reach?

TikTokTimingStrategy
CMCarlos Mendez · Ecommerce brand4 answers2,340 views
29votes

How to create a social media content calendar

Our posting is chaotic. How do we build a social media content calendar we will actually stick to?

Content calendarPlanningStrategy
NPNina Park · Social media lead4 answers2,200 views
27votes

How often should a brand post on social media

Are we posting too little or too much? What is the right posting frequency for a brand?

Posting frequencyStrategyPlanning
JWJen Walsh · Brand marketer4 answers2,060 views
22votes

How to attribute sales to influencers

How do we actually attribute sales to influencers? Codes only catch part of it and leadership wants real ROI numbers.

ROIAttributionMeasurement
RKRachel Kim · DTC brand4 answers1,780 views
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