KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago
UGC works because it feels real, so use it as both organic posts and paid ads. Source creators in your niche, brief them loosely so it stays authentic and always secure usage rights in writing before you run their content. Lead with the hook, keep it native to the platform and test several creators. UGC almost always beats polished brand video on conversions.
How to run UGC well
UGC converts because it feels human. Keep it that way.
Source the right creators
Pick creators whose niche matches your buyer.
Secure usage rights
Get rights in writing before you run any content.
Run it as ads too
UGC beats polished brand video on paid conversions.
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