How to create a social media content calendar

Start with three or four content pillars, themes you can post about forever. Pick a cadence you can sustain, not an ambitious one you will drop. Plan two to four weeks ahead in a simple sheet, mix formats like Reels, carousels and creator content and leave room for trends. A calendar you keep beats a perfect one you abandon in week two.

How to build a calendar

A calendar you keep beats a perfect one you abandon.

Define content pillars

Three or four themes you can post about forever.

Pick a real cadence

Choose a pace you can sustain without burning out.

Plan weeks ahead

Two to four weeks out, with room for trends.