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Influencer engagement rate calculator
Calculate any creator's engagement rate instantly. Get a rating against 2026 benchmarks by platform and follower tier. See whether the rate is real or inflated.
Creator metrics
Use the average across the last 10-15 posts
Saves are a strong signal of content quality on Instagram
Analyse at least 10-15 posts for an accurate average
Engagement rate result
Engagement rate
3.79%
Micro influencer · Instagram
Platform avg
2.2%
Tier avg
3-6%
Total engagements
1,895
Est. rate per post
$340
Avg likes per post1,800
Avg comments per post95
Avg saves per post0
Total avg engagements1,895
Calculating...
Check if this engagement is real
KALO IQ hand-verifies every creator. See bot scores and audience quality data on 150M+ creators.
Check free →2026 engagement rate benchmarks by platform and tier
Instagram benchmarks
Nano (1K-10K)6-10%
Micro (10K-100K)3-6%
Macro (100K-1M)1-3%
Mega (1M+)0.5-1.5%
Platform average2.2%
TikTok benchmarks
Nano (1K-10K)12-18%
Micro (10K-100K)8-15%
Macro (100K-1M)4-10%
Mega (1M+)2-5%
Platform average (views)18%
Red flag signals
ER below 0.5% (under 1M)Investigate
ER above 15% (over 50K)Pods likely
Comments single-word onlyBot signal
Sudden follower spikesPurchased
ER drops on sponsored postsTuned out
How to calculate engagement rate accurately
Engagement rate is the percentage of a creator's audience that actively interacts with their content. It is the most reliable indicator of whether a creator's followers are real and attentive. A high follower count means nothing if nobody engages with the content.
Engagement Rate = (Likes + Comments + Saves) ÷ Followers × 100
Which posts to include in your calculation
Use the last 10-15 posts for an accurate average. Exclude any viral outliers that received 10x the normal engagement as these distort the average. Also exclude Reels from a feed-post calculation and vice versa since the two formats have different distribution mechanisms and incomparable engagement rates.
Why engagement rate falls as follower count rises
This is normal and expected. A creator with 1,000 followers posts into a tight community. A creator with 1,000,000 followers posts to a much more diverse audience. The proportion of that audience that sees any single post and chooses to engage with it shrinks naturally. A 1.5% engagement rate on a 2M-follower account is healthy. The same 1.5% on a 20K account is a red flag.
Engagement rate versus engagement pods
Engagement pods are groups of creators who agree to like and comment on each other's posts to inflate their rates. Pod activity produces recognisable patterns: generic comments ("Love this," "So good"), comments from accounts with zero followers and a sharp drop in engagement on sponsored posts (pod members ignore paid content). Always read the comments before you trust the rate.
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Sign up free- Limited creator profilesBrowse a capped number of creator profiles per day on the free plan.
- Basic profile previewsSee a creator's basic stats. Full data and contact info open on paid plans.
- Basic search filtersFilter by a few core fields. All advanced filters open on paid plans.
- Limited daily searchesA set number of searches reset every 24 hours on the free plan.
- Compare up to 2 creatorsPlace two creators side by side. Paid plans remove the comparison limit.
- Single userOne account on the free plan. Add teammates by upgrading.
- Contact details hiddenVerified emails and contact info stay locked until you upgrade.
- Engagement quality hiddenThe authenticity and engagement score is locked on the free plan.
- No exportExporting lists and reports requires the Growth plan or higher.
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billed monthly
Get started- Full 150M+ verified creatorsEvery creator is checked by our 15 person verification team.
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- All search filters includedFilter by niche, audience, engagement, location and more.
- Full profile data and analyticsSee complete audience demographics, growth and engagement history.
- Creator contact detailsSee verified email and contact info for each creator. Hidden on the free plan.
- Fake follower detectionAI flags bots and inauthentic followers in real time.
- 1 team seatOne user account. Add more teammates by upgrading to Growth or Agency.
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- Lookalike creatorsFind creators with audiences similar to one you already like.
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FAQ
Engagement rate FAQ
It depends on follower count. Nano influencers (1K-10K) should see 6-10%. Micro influencers (10K-100K) should see 3-6%. Macro influencers (100K-1M) should see 1-3%. The platform average across all accounts is 2.2% in 2026.
Use likes plus comments divided by followers. Saves are not publicly visible on most accounts so the standard external calculation uses likes and comments only. The saves field in this calculator is optional for creators who can see their own analytics.
Engagement rate naturally decreases as follower count increases. A micro influencer at 50K followers will always have a lower rate than a nano at 5K followers in the same niche. Compare your rate against the benchmark for your tier not against all creators.
It correlates positively but is not a direct predictor. Engagement rate measures audience attention. Conversion depends additionally on audience purchase intent, brand fit and content quality. A beauty creator with 4% engagement converting skincare buyers is more valuable than a meme account with 12% engagement.