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How to increase engagement on brand social media

JW
Jen Walsh · Brand marketer
Asked 3 weeks ago · Updated 2 weeks ago
EngagementStrategyBrand growth

Our reach is okay but engagement is low. How do we get more comments, saves and shares on brand posts?

▲ 36💬 3ShareReport

4 answers

Most helpful ▾
KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago

Engagement comes from content people want to react to, not broadcast it. Ask real questions, reply to every comment fast and make posts worth saving or sending. Stop posting only product shots. Creator content lifts engagement hard because it feels human, so feature verified creators and repurpose their posts. Talk with your audience, not at them.

What lifts brand engagement

Engagement is a conversation, not a broadcast.

Make people want to react

Ask questions and post save-worthy content.

Reply fast and often

Early replies signal the post is alive and worth pushing.

Feature creators

Creator content feels human and earns more saves.

👍 Helpful 230
OH
Omar HaddadAgencyTop contributor3 weeks ago

Replying to every comment in the first hour lifted our engagement noticeably across clients.

👍 Helpful 29
CM
Carlos MendezEcommerce2 weeks ago

Asking a real question in the caption doubled our comments. People want to be asked.

👍 Helpful 24
NP
Nina ParkAgency1 week ago

Featuring creators got us more saves and shares than any branded post we made.

👍 Helpful 19

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