You do not need 100k followers to get brand deals. Brands increasingly pick micro and nano creators because engagement and audience trust beat raw reach. Lead with a tight niche, a 3 percent or higher engagement rate, a clean one-page media kit and proof you can drive action. Then pitch brands directly or get listed where brands already search for verified creators.
A quick framework that works
Most small creators overthink this. Three moves cover it.
Lead with engagement
Put your engagement rate at the top of every pitch. A 5k account at 7 percent beats a 200k account at 0.8 percent and brands know it now.
Make yourself easy to find
List your niche, platforms and engagement where brands search. Being verified in a creator database does a lot of the pitching for you.
Pitch with one clear result
One line, one outcome, one ask. Follow up once. Tight niches get replies.