KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago
A rough starting point is around 100 dollars per 10k followers for one in-feed post, then adjust up for high engagement and down for low. Charge more for video, for usage rights and for exclusivity. Your engagement rate matters more than your follower count, so a small, engaged account can sit above the baseline.
How to price a post
Treat the baseline as a floor, then add for everything extra.
Start from a baseline
Roughly 100 dollars per 10k followers is a common starting anchor.
Adjust for engagement
High engagement justifies charging well above the baseline.
Add fees for usage and exclusivity
Paid ad use and category exclusivity are separate line items.
👍 Helpful 285