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How to make a media kit

SR
Sofia Romano · Fashion creator
Asked 3 weeks ago · Updated 2 weeks ago
Media kitBrand dealsPitching

What goes in a media kit and how do I make one that actually gets brands to take me seriously?

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4 answers

Most helpful ▾
KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago

A media kit is one page. Put your name, niche and platforms at the top, then your audience stats and engagement rate, two or three content samples with results, your rates and how to reach you. Lead with engagement, not follower count, and keep it to a single clean page.

What a one-page kit includes

Brands skim. Make the important numbers obvious in the first glance.

Lead with engagement

Your engagement rate is the headline. Put it above follower count.

Show two or three results

Pair each sample with one outcome like saves or sales.

Make your rates clear

A rate range removes friction and filters out time-wasters.

👍 Helpful 155
AG
Aaliyah GrantCreator3 weeks ago

Canva has free one-page templates. I swap the stats every quarter and keep three samples that match the brands I want.

👍 Helpful 37
MW
Marcus WebbCreator Pro2 weeks ago

Put a real result on every sample. One line like drove 240 link clicks does more than any design.

👍 Helpful 29
PS
Hannah BrooksCreator Pro1 week ago

Keep it to one page. The moment it hits three pages brands stop reading. Mine is a single PDF.

👍 Helpful 22

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