KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago
Brand deals on TikTok come down to retention and niche. Brands want videos people finish in a lane they sell into. Make a few videos that show you can talk about a product without killing the watch time, then pitch brands you use with the numbers from those videos. Views alone do not sell, so lead with completion rate and saves, the metrics that prove people paid attention.
What brands check on TikTok
Retention first, niche second, raw views last. They want attention, not vanity.
Hold attention
A strong hook and a finished video matter more than your follower count.
Show product naturally
Brands pay for creators who sell without sounding like an ad read.
Pitch with the right metric
Lead with average watch time and saves, not view count.
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