KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago
Brand deals on Instagram follow a clear niche and content that proves you move people. Pick one lane, lean into Reels since that is what brands watch for reach and pin a few posts that show results. Then stop waiting. Pitch ten brands you already use with a short note, one result and your rate. List yourself where brands search so the inbound starts too.
What brands look for on Instagram
They check fit, engagement and whether your audience acts, in that order.
Own one niche
A clear lane makes you an easy yes. Mixed feeds confuse the pitch.
Lead with Reels
Reels carry reach right now, so make them the proof in your pitch.
Pitch, do not wait
Inbound is slow at first. Ten warm pitches a week changes everything.
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