Ask the experts
Expert answers for brands and agencies. Campaign budgets, ambassador programs and vetting creators, answered by marketers and the KALO IQ team.
31votes
How to start influencer marketing on a small budget
We have a tiny budget for influencer marketing. Where should we put it to actually get results instead of wasting it?
28votes
Influencer marketing vs paid ads: where should you invest
Limited budget and I have to choose between influencer marketing and paid ads to start. Which gets us further?
28votes
Questions to ask an influencer before working together
What should we actually ask an influencer before signing a deal? We got burned once by fake numbers and want to avoid it.
27votes
How much should brands pay influencers
How do we know if a creator rate is fair? We have no benchmark and feel like we are getting quoted random numbers.
26votes
How to build an influencer ambassador program
How do we build an ambassador program that creators actually stay in, instead of one that fizzles out after a month?