How to start influencer marketing on a small budget

Concentrate, do not spread. With a small budget, start with nano and micro creators since they cost less and engage more. Seed product to a batch of ten, see who actually performs, then put your paid budget behind the top one or two. Track everything with codes or links so each dollar ties to a sale or signup. One focused niche beats one expensive name every time.

Make a small budget go far

Focus beats spread. A tight niche play outperforms one big name.

Start with nano and micro

They cost less, engage more and will often start with product alone.

Seed, then pay the winners

Gift to a batch, watch who performs, fund the top one or two.

Tie spend to a metric

Use codes and links so every dollar maps to a sale or a signup.