Use AI on the busywork and keep the human parts human. It is great for brainstorming hooks, drafting scripts, cleaning audio, captions and cutting quick variations so you can test more. Where you should not fake it: your actual face, voice and reaction, because that authenticity is the whole reason a brand hires UGC over an AI avatar. If a tool alters your likeness or voice, that can trigger disclosure rules, so be careful. Treat AI as a faster editor, not a replacement for you.
Automate the busywork
Scripts, captions, audio cleanup, variations. AI is genuinely good at the grind.
Keep your face real
Your authentic reaction is the product. Do not synthesize what brands pay for.
Test more, faster
Use AI to spin hook variations so you can find the winners quicker.
Mind disclosure
Altering your likeness or voice with AI can trigger labeling rules. Tread carefully.