Usage rights are a separate fee from making the content, so price them on top. A common starting point is 30 to 50 percent of your content fee per platform for a set term, like 90 days. Charge more for paid ad use, whitelisting on your handle and exclusivity. Always cap the term and define platforms so usage cannot quietly run forever.
How to price usage rights
Usage is a license, not part of the content fee. Bill it apart.
Charge on top of content
Add usage as its own line, never bake it in free.
Price by platform and term
Per platform, per time window, not one vague flat fee.
Cap the term
90 days renewable beats perpetual for a flat fee.