If a brand gave you money, free product or any perk, the FTC says you must disclose it clearly and up front. That means a plain #ad or paid partnership your audience sees before they engage, not the fifteenth hashtag and not only the platform tag, which the FTC has said is not enough on its own. On video, say it out loud and put it on screen. On a story or live, repeat it since people join late. The test is simple: could someone miss it? If yes, fix it. General info, not legal advice.
Disclose any material connection
Cash, free product, affiliate, even a discount. If it could sway you, label it.
Make it unmissable
Clear and up front beats buried. The platform tag alone does not cut it.
Match the format
Say it and show it on video. Repeat it on stories and lives since viewers join late.
When in doubt, disclose
The penalty for over-disclosing is nothing. The penalty for hiding it is real.