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How to reach out to influencers and get replies

JW
Jen Walsh · Brand marketer
Asked 3 weeks ago · Updated 2 weeks ago
OutreachCampaignsStrategy

Our influencer outreach gets almost no replies. What are we doing wrong and how do we write messages creators actually answer?

▲ 28💬 3ShareReport

4 answers

Most helpful ▾
KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago

Creators ignore copy-paste blasts, so personalize. Open with one specific line proving you actually watched their content, not Hi creator. Lead with what is in it for them, paid, clear deliverables, a product they would like, then keep the whole thing short and skimmable. Say the budget or that it is paid early, since vague we would love to collaborate reads as code for free. Make the next step easy and follow up once if they go quiet. Treat outreach like a pitch, because that is what it is.

Personalize the open

One line proving you know their content. Generic blasts get deleted instantly.

Lead with their upside

Paid, clear deliverables, a product they want. Answer why should I care fast.

Be upfront about pay

Say it is paid early. Vague collab language reads as code for unpaid.

Keep it short

A skimmable note with an easy next step beats a wall of text every time.

👍 Helpful 186
OH
Omar HaddadAgency founderTop contributor3 weeks ago

Mention an actual video of theirs in line one. Our reply rate tripled the day we stopped sending the same template to everyone.

👍 Helpful 26
NP
Nina ParkAgency strategistTop contributor2 weeks ago

Say it is paid in the first two lines. Creators have been burned by collab meaning free, so leading with budget gets you taken seriously.

👍 Helpful 20
JW
Jen WalshBrand marketer1 week ago

Short wins. A three-line note with the offer and an easy yes beats a beautiful paragraph nobody finishes reading. Respect their time.

👍 Helpful 14

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