KQ
Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago
A silent media kit usually has one of three problems. The numbers are weak or missing, so add your real engagement rate and lead with it. There are no results, so pair each sample with one outcome like saves or sales. Or the pitch around it is vague, so name the brand, say why you fit and make one clear ask. Nine times out of ten it is the pitch, not the kit, that is killing your reply rate.
Why kits get ignored
Brands skim for fit and proof. If those are missing, you get silence.
Fix the numbers
No engagement rate means instant delete. Put your real ER at the top.
Add real results
Followers are a claim. A result like drove 300 clicks is evidence.
Fix the pitch around it
A great kit attached to a generic email still loses. Make the email specific.
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