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What to do when a brand ghosts you

LC
Liam Carter · Travel creator
Asked 3 weeks ago · Updated 2 weeks ago
OutreachPitchingBrand deals

I sent my rate and the brand just went silent. Do I follow up or did I price myself out?

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4 answers

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Accepted answer
Sophia MillerKALO IQHead of Creator Relations3 weeks ago

Ghosting after a quote usually means budget, timing or they got busy, not that you priced wrong. Send one short follow-up a few days later, then a second about a week after that, each adding a little value rather than just bumping the thread. Two nudges is the limit before you look desperate. Then let it sit, plenty of deals come back weeks later. Keep pitching other brands so no single one decides your month.

Silence is rarely about price

Budget, timing or a busy inbox kills most threads, not your rate. Do not panic-discount.

Follow up twice

One nudge after a few days, one after a week. Add value, do not just bump.

Then let go

After two follow-ups, move on. Desperation reads worse than silence ever does.

Keep your pipeline full

Pitch enough brands that one ghost is a shrug, not a crisis.

👍 Helpful 165
MW
Marcus WebbCreator Pro3 weeks ago

A brand ghosted me for six weeks then came back with a bigger budget. Following up twice politely kept the door open.

👍 Helpful 22
AG
Aaliyah GrantCreator2 weeks ago

Never drop your rate just because they went quiet. That teaches brands silence gets a discount. Hold the number.

👍 Helpful 18
SR
Sofia RomanoCreator ProTop contributor1 week ago

My second follow-up adds a fresh idea, not a reminder. New angle gets replies, are we still on does not.

👍 Helpful 12

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