Do both: list yourself where brands search so they find you and apply directly to brands you fit. A real application is a short note, one relevant result, your rate and a link to your kit. Skip the mass blasts since brands spot them instantly, tailor each one to the brand and follow up once after a week. Tailored beats volume every time here.
How to actually get picked
Tailored beats mass every time. One sharp pitch lands more than fifty copies.
Apply where brands look
List yourself in databases brands search and answer briefs that fit your niche.
Lead with one result
A single relevant outcome beats a long bio. Show, do not list.
Follow up once
A polite nudge after a week recovers a lot of silent applications.