How to optimize your bio and profile

Your bio gets about two seconds to turn a visitor into a follower, so make it obvious. One line on who you are and what they get by following, a clear face photo and a name field with searchable keywords not just your handle. Add one strong call to action and a single link, not a wall of them. Pin three posts that show your best work and your range. Treat the profile like a landing page, because that is exactly what it is.

Two seconds to convert

Visitors decide fast. Your bio has to answer why follow instantly.

Say who you help

One line on what they get. Vague bios get scrolled, specific ones convert.

Use the name field

Put searchable keywords there, not just your handle. It helps people find you.

Pin your best

Three pinned posts that show range. First impression of your actual content.