A launch lives or dies on timing and coordination. Start early: seed product to creators weeks ahead so they have time to film and you build quiet buzz. Then concentrate a burst of content around launch day so it feels like everyone is talking about you at once. Mix tiers, a few bigger creators for reach plus a wave of micro creators for trust and volume. Give every creator the same key dates and messages but let them keep their own voice. Track with unique codes so you know what drove sales.
Seed weeks ahead
Creators need lead time to film. Early seeding also builds quiet pre-launch buzz.
Cluster the burst
Concentrate content around launch day so it feels like everyone is talking at once.
Mix the tiers
A few big names for reach, a wave of micro creators for trust and volume.
Track every creator
Unique codes per creator so you know which ones actually drove the launch.